Strategic marketing management thesis

August Why study Strategic Marketing Management? Strategic Marketing is about creating future-proof businesses that are able to create value for their customers, and make money in an ever-changing marketplace. This is a master's programme for people who like to communicate, and support their message with a thorough understanding of statistics and analysis to substantiate their communication to their targeted market.

Strategic marketing management thesis

A sample of possible research topics in this area is presented below. In addition to the following sample topics, please contact us at consulting etcoindia. The concept of demand forecasting is diminishing as more and more companies are now focusing on getting accurate and timely demand information rather than depending upon forecasts.

This is carried out by effective integration of information from all the nodes of the supply chain and disseminating upstream as well as downstream. However, there are many industries that will continue to depend upon push strategy and demand forecasting. The students may like to study about the drawbacks of traditional forecasting methods like time series forecasting, moving averages, trend analysis, etc.

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Many companies want to incorporate Strategic marketing management thesis time data in their forecasting models and focus on forecasting for shorter periods. This requires lots of additional knowledge over and above the traditional ways of working upon past demand data.

The modern forecasting models may be based on accurate knowledge of customer segments, major factors that influence forecasting accuracy, information integration, bullwhip effect, scenario planning, simulations, external factors, risks, and causal Fishbone or Ishikawa analysis.

Most of the studies may be qualitative or triangulated. Aggregation is carried out by a company to determine the levels of pricing, capacity, production, outsourcing, inventory, etc.

Aggregation planning helps in consolidation of the internal and external stock keeping units SKUs within the decision and strategic framework for reducing costs, meeting demands and maximising profits.

It may be viewed as the next step of either demand forecasting push strategy or demand information accumulation pull strategy for carrying out estimations of the inventory level, internal capacity levels, outsourced capacity levels, workforce levels, and production levels required in a specified time period.

Aggregation planning in modern supply chains is carried out using advanced planning tools comprising of 2D layout maps, 3D spatial maps, structural maps, data association with map items, spatial data mining, location-aware data mining, analytical hierachy planning, etc.

The students may like to conduct qualitative case studies and modeling-based quantitative studies to research about modern practices of aggregation planning in various industrial and retail sectors.

I Global Supply Chains: In the modern world, suppliers in a country are facing direct competition from international suppliers as if the latter are operating within the country.

Thesis and Dissertation topics related to Supply Chain Management, Procurement Management, Inventory Management, and Distribution Management. As an Integrated Masters award, the MSc Strategic Fashion Management is a credit based undergraduate course with integrated postgraduate progression which provides a systematic study of a range of applied sciences and industry operations in a global context. Marketing Aesthetics [Alex Simonson, Bernd H. Schmitt] on leslutinsduphoenix.com *FREE* shipping on qualifying offers. There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics?

This has happened due to modernization of information management and dissemination, supply routes, payment channels, electronic contracts, leading to improved reliability and reduced lead times of international suppliers.

E-Supply Chains are linked with E-Businesses that use Internet as their medium for accepting orders and payments, and then using the physical channels to deliver the products. E-supply chain is an excellent example of pull strategy and short term demand forecasting. Information flow across the supply chain is instantaneous because both end points and the intermediate agents work through a single Internet enabled portal.

E-Bay and Amazon are viewed as the two most successful companies using this concept at global scales with built-in electronic contract signing and management, electronic payment processing, and electronic delivery processing.

The students can find various case studies on E-Supply chains, although the empirical theories are still evolving. The research studies would be quite challenging, modern and unique as the field is still evolving.

K Supply Chain Risk Management: Supply chain risk management is gaining immense popularity due to globalization of competitive landscapes, and growing threats and uncertainty.

Risk management in supply chains is directly linked with supply chain agility and hence it needs to be done in very organized and objective manner, incorporating quantitative models.

The root of the problems lie somewhere in the uncertainties in upstream as well as downstream flows of materials, funds, and information.

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For example, if there are errors in calculating economic order quantities EOQ and reorder levels, the ordering process may not synchronize well with the lead-times.4. A College of Business major with grades of "C" or higher.

Major Requirements are defined in this College of Business section. 5. A minimum of 51 credits of upper-division College of Business leslutinsduphoenix.com addition to the Business Core and major requirements, most majors will require successful completion of Business electives to obtain these 51 credits.

Strategic marketing management thesis

General education courses in Multicultural Management, Business Strategy, Leadership and HR, Financial Control and International Marketing; Specialized marketing courses taught by academics in the fields of Innovation Marketing, Consumer Behavior, Relationship Marketing and Data Analytics. strategic leveraging: a look at large plan services implementation/mergers and acquisitions at fidelity investments Fidelity Investments is regarded as the leader in the financial services industry.

They have managed to do this by remaining one of the most technologically advanced companies around as well as being extremely innovative. GRIN Publishing: academic texts, satisfied authors. Publish for free & earn money with your thesis, term paper, presentation, essay.

Mr. Benedict Sewe Odhiambo is the Dean of Strategic Management Faculty at IUM, prior to his appointment as a Dean he was the Head of Marketing Management Department at IUM, which he served for 5 years. © {{leslutinsduphoenix.coms_university}} • Contact • Disclaimer • {{leslutinsduphoenix.com_import_date}} {{leslutinsduphoenix.com_import_date}} Contact • Disclaimer • {{leslutinsduphoenix.com_import_date.

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