This year it was held on a Thursday again26 April The previous yearI kept everyone up to date with the proceedings via Facebook posts. This year, I tried Instagram. However, the goody bags themselves, as well as breakfast, will be available from 8am.
Each bar consists of fingers composed of three layers of wafer, covered in an outer layer of chocolate. Each finger can be snapped from the bar one at a time. Although the terms were not immediately utilised, the first conception of the Kit Kat appeared in the s, where Rowntree launched a brand of boxed chocolates entitled 'Kit Cat'.
The 'Kit Cat' product continued into the s, when Rowntree shifted focus and production on strong assortment brands, 'Black Magic' and 'Dairy Box'.
With the promotion of alternative products, the 'Kit Cat' brand eventually decreased and was eventually discontinued.
The original four-finger bar was developed after a worker at the Rowntree York Factory put a suggestion in a recommendation box for a snack that "a man could take to work in his pack up".
The bar launched on 29 Augustunder the title of 'Rowntree's Chocolate Crisp' priced at 2dand was sold in London and throughout Southern England.
The product's official title of 'Rowntree's Chocolate Crisp' was renamed to 'Kit Kat Chocolate Crisp' inthe same year that 'Kit Kat' began to incorporate 'Break' into their recognisable advertising strategy.
The colour scheme and first flavour variation to the brand came inowing to World War II, when food shortages prompted an alteration in the recipe.
The flavour of 'Kit Kat' was changed to 'dark', and the packaging abandoned its 'Chocolate Crisp' title, and was adorned in blue. After the war, the title was altered to 'Kit Kat' and resumed its original milk recipe and original red packaging. Due to a widespread success in the United Kingdom, 'Kit Kat' picked up global supplying and recognition in the s when the brand was shipped to Australia, New Zealand, South Africa and Canada.
The brand further expanded in the s, where Rowntree created a new distribution factory in Germany to increase European demand, and established agreements to distribute the brand in the USA and Japan, through the Hershey Corp company and Fujiya company, respectively.
The Kit Kat recipe was changed from using expensive French flour to cheaper British flour, in the process Kit Kats lost the distinctive 'snap' which featured prominently in almost all the 's and 's Kit Kat advertising.
Later the foil and paper wrapping was changed to plastic. Variants in the traditional chocolate bar first appeared in the s.
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The success was followed by several varieties including mint and caramel, and in 'Kit Kat Chunky' was launched and received favourably by international consumers.
Variations of the traditional 'Kit Kat' have continued to develop throughout the s. Throughout the decade, 'Kit Kat' has introduced dozens of flavours and variations within specific consumer markets, and celebrated its 75th anniversary on the 10th of October, A two-finger bar was launched in the s, and has remained the company's best-selling biscuit brand ever since.
This will produce more than a billion Kit Kat bars each year.
Brand Name and Apperance Originally named Rowntree's chocolate crisp, the traditional red wrapper of the original bar briefly became blue between — As a result of milk shortages after the end of World War II, the milk chocolate coating was suspended and a dark chocolate was used instead during that period.
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