The goal is no longer just to reach the world with a message — It is to reach the right individuals with the right message. Making the Decision to Major in Communications In a world inter-connected by every conceivable form of media, the goal of reaching the right audience with the right message has never been more attainable. New forms of media supported by a ubiquitous wireless infrastructure and the affordable hardware used to access it have forever changed how the world communicates. Communication and media science has emerged as the field of study concerned with tailoring the way we communicate to different applications:
Here are a few ways to make your messages stand out from the pack. A message aimed at everyone often appeals to no one. To communicate effectively, you have to know your readers. Are they familiar with your subject? Are they likely to resist your message? Are they old or young, urban or rural, highly educated or not?
Picture the typical reader in your mind. Is she an year-old university student in a small New Brunswick town or a year-old executive in Vancouver? Do you simply want to share information?
Do you need to explain a difficult concept? Or do you want to inspire your readers to act? Most importantly, what is your key message? Who, what, where, when, why and how.
Show your document to someone outside your department or company and ask whether anything is missing. How many times have you read about low-hanging fruit, win-win solutions or pushing the envelope?
Do they inspire you—or make you yawn? Junk the jargon Every field has its acronyms and technical terms. On a webpage, for instance, you can insert a hyperlink to the definition. Cut the flab to keep your readers.
Here are a few tips. All friends are personal; all innovations are new; all disasters are serious. Make it plain and simple People often skim documents for key information before deciding to read the whole thing.
Make it easy for them. Put deadlines and other vital points in bold. Break up messages with descriptive subheads. Put lists—like this one—in bullet format. Make sure the most important information is at the top. Try to write the way you speak. Rebates will be provided on all new purchases.Writing an Effective Business Letter.
E-mail may be the quick and convenient way to relay daily business messages, but the printed business letter is still the .
The executive engaged in the normal conduct of business devotes much of his time to interviewing. However, there is an appalling lack of effort given to systematic attempts at building.
The consulting proposal is misunderstood. Consultants believe they understand what a ‘proposal’ should be yet their idea of one is ineffective and often results in losing the business they are after.
To help bridge this gap I’ve provided 8 tips to make your consulting proposals more effective.
Whether you’re looking to set new business priorities, outline plans for growth, determine a product roadmap or plan your investment decisions, you’ll need a strategy.
Discover the secrets to effective business writing and crafting messages that others want to read and act on. Judy Steiner-Williams, senior lecturer at Kelley School of Business, introduces you to.
"The reward of writing is in the writing itself. It comes with finding the right word. The quest for a superb sentence is a groping for honesty, a search for the innermost self, a self-discipline, a generous giving out of one's most intimate rhythms and meanings.